Bangkok Beer & Beverages Co., Ltd. (BB&B)
In 2002 Pongchalerm Chalermsaphyakorn, Executive Director and founding partner of BB&B, and five employees made their first sales of imported wine and service amenities to Bangkok hotels and restaurants. Today with more than 200 people in management, sales and staff positions BB&B is regarded as one of Thailand’s leading suppliers of beverages, confections and service accessories to the retail and hospitality trades.
With staff and supply points in Chiang Mai, Pattaya, Koh Samui, Phuket and Bangkok our service teams are positioned to honor our motto “Closer to the customer—closer to the heart of the market.” From our spacious six floor Bangkok corporate headquarters and adjacent 2400 sq. m. climate controlled warehouse, BB&B offers products, professional services and training assistance second-to-none.
Our main floor Outlet & Hospitality Center is inviting and functional featuring:
- Retail Outlet climate controlled display room of all available wines, sakes, liqueurs and distilled spirits.
- World famous Riedel Glassware showcase and sales counter.
- Unrivaled sake and sake accessories display center.
- Full range of Vittoria Coffee & Tea available plus domestic fresh roasted coffee.
- Award winning Italian syrups and confections from Fabbri.
- Promotions and close-out prices on selected beverages and merchandise.
- Lounge corners for periodic special events and sales.
- Dolce Catering Services full kitchen and prep center is also located here.
Sixth floor Concept Center featuring:
South East Asia Professional Beverage Academy (APBA), South East Asia’s only professionally certified wine, spirits, sake and coffee academy with fully equipped classrooms for specialized sales and service training.
BB&B encourages suggestions and requests from our hospitality and retail customer-partners so we can continue growing and improving our service in Thailand’s dynamic market environment.
We invite you to visit our headquarters when in Bangkok. Call us at 02 136 8500.
Website: www.apba.co.th
Key Management
Pongchalerm Chalermsaphayakorn, Founder and Executive Director, BB&B
Following graduation in 1998 from the internationally respected Babson College Entrepreneurial Center in Wellesley, Massachusetts, Pongchalerm returned to Thailand to start a business career. Recognizing the ever expanding need for automobile service he formed Checkpoint Auto Centers which operates outlets at selected sites throughout Bangkok.
In 2002, with two boyhood friends who shared his interest in wine and spirits, Bangkok Beer & Beverages was launched to supply the needs of specialized local pubs and restaurants. Under his management the company expanded its wine portfolio as well as adding coffee, confections and service accessories to more fully meet the needs of the company's expanding customer base. Today his efforts have established BB&B as one of Thailand's leading suppliers of beverages and accessories to retail and hospitality clientele.
Ron Batori, President BB&B
Born in the San Francisco Bay Area Ron was educated in London, lived in Paris and Norway. Returning to California he was a co-founder of the California Culinary Academy in San Francisco. Subsequently Ron joined International Distillers and Vintners as Vice President for Market Development in Napa Valley which brought him to Asia for the first time.
Ron moved to Thailand in 1992 and has been deeply involved in the "ups" and "downs" of the Thailand wine market as Managing Director of Ambrose Wine, Wine Consultant for King Power Duty Free and he has been President of BB&B since 2004.
R. James Mullen, Training & Project Development Manager, BB&B
In 1978 James established California Estate Wines distribution company in Southern California. His success in introducing numerous smaller wineries to the competitive Los Angeles area restaurant and retail trade owed in large part to his keen palate and eye for value.
An experienced wine competition judge and writer James also did market consulting work for several California wineries before selling his company. He joined BB&B in 2008 as a wine training and marketing specialist and continues writing wine articles for various publication.
Bart H. C. Duykers, Area Director, BB&B Southern Thailand
Bart's extensive experience in profitable hotel management, real estate development and sound ecological planning have made him a key personality in the Phuket business community since 1989.
Since 2008 he has been in charge of Bangkok Beer & Beverage's marketing and distribution in Southern Thailand. In 2009 he drew on his extensive knowledge of wine loving residents to form the Andaman Wine Club which holds regular wine events for its ever expanding membership. BB&B has become a leading supplier in the greater Phuket area under Bart's direction with complete warehouse, distribution services and a support staff of twenty,
Thakul Kijadetch, Sales Manager HORECA, BB&B
Khun thakul started his passioned career as assistant manager of Hilton Nai Lert's famed Ma Maison restaurant he refined his wine knowledge and won "Best Sommelier in Thailand" title in 1994.
Numerous special courses and European wine education trips led him to positions and promotions in several leading Thailand wine marketing companies. In 2006 he recognized the growth potential of BB&B and joined the company as manager of key accounts outside Bangkok. His total commitment to professional customer service led to his promotion as the company's HORECA sales manager in 2010.
Patchaploy Bledsoe, Sales Manager SST, BB&B
“Pat” joined BB&B in 2004 to help develop our new company′s retail trade division. Her seven years of sales experience at Ambrose Wine Co., prior to coming to BB&B has helped vault our company into the major position we now hold in Thailand's competitive retail and modern trade market segment.
Pat manages a support team of 30 people who train our customer’s staff in all aspects of product knowledge and sales. Through her continuous monitoring of her staff and meeting the needs of multiple major accounts she has been able to meet and exceed her sales targets month after month, year after year.
BB&B - MID YEAR 2026 (MEGA POUR)
มหกรรม BB&B - MID YEAR 2026 เปิดคลังสินค้าที่ทุกคนรอคอย!! มีสินค้านำเข้ามากมาย มากกว่า 1,000 รายการ ในราคาผู้นำเข้า
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- BANGKOK
พฤหัสบดี 02 ก.ค. - อาทิตย์ 05 ก.ค. 2569
เวลา 10:00 - 19:00 น.
สถานที่จัดงาน บริษัท บางกอกเบียร์แอนด์เบเวอร์เรจ จำกัด (BB&B) ซ.พัฒนาการ 30 สุดซอย
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